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	<title>Useful Society &#187; Management Tips</title>
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			<item>
		<title>Letting the Right Way</title>
		<link>http://www.usefulsociety.com/archives/2010/06/03/letting-the-right-way/</link>
		<comments>http://www.usefulsociety.com/archives/2010/06/03/letting-the-right-way/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 14:48:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Tips]]></category>
		<category><![CDATA[Real Estate Resources]]></category>
		<category><![CDATA[Regional Sources]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2010/06/03/letting-the-right-way/</guid>
		<description><![CDATA[
For many individuals the opportunity may come when they have to lease out a home. It can be a fearful proposition for someone without landlord experience. By learning your localized laws, setting the policies and sorting tenants you will reduce your risk and manage the property. Always keep in mind that it is likely to [...]]]></description>
			<content:encoded><![CDATA[<p>
For many individuals the opportunity may come when they have to lease out a home. It can be a fearful proposition for someone without landlord experience. By learning your localized laws, setting the policies and sorting tenants you will reduce your risk and manage the property. Always keep in mind that it is likely to be worthwile to consult with <a href="www.psatlanta.com">a property management company</a>.
</p>
<p>
You may be able to study the rules associated with renting out a house, if you are dilligent. It&#8217;s plausible to lose a lot of dough and time by not learning how your state handles these issues. You can expect every state to be protecting tenants from bad landlords. There are so many laws that it may be worthwhile to pay a master property manager to aid in your navigation of this landscape. If you understand the laws well it becomes possible to make better business decisions. Read up on how <a href="http://en.wikipedia.org/wiki/Rent">chartering</a> is treated differently in different areas.
</p>
<p>
Reviewing and picking out renters can likewise be a challenge. Taking the correct tenant will assure that your days as a landlord are enjoyable. If your region rules permits, require your renters to give a non refundable application fee of $25 to $50 to cover the cost of background checks. If you can&#8217;t require an application fee, check with previous landlords. Also make sure the renter has enough money to pay the rent, more often than not rent should not exceed 1/3 of income.<br />
If you can follow these principles you will be on your way. You can look in your local library for periodicals about property management and landlord issues for complementary resources. There is risk embedded, but if you are organized then you will head off most of the challenges.
</p>
<p>
Hopefully this is useful for you. Note: we also write articles about <a href="http://www.nosamis.org/?p=7">google grants management</a>.</p>
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		<item>
		<title>Improving Your Human Resource Management Skills</title>
		<link>http://www.usefulsociety.com/archives/2010/03/26/improving-your-human-resource-management-skills/</link>
		<comments>http://www.usefulsociety.com/archives/2010/03/26/improving-your-human-resource-management-skills/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 11:53:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Tips]]></category>
		<category><![CDATA[learning management systems]]></category>
		<category><![CDATA[lms]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2010/03/26/improving-your-human-resource-management-skills/</guid>
		<description><![CDATA[Effective human resource management is extremely important for business success. With a little effort you may succeed in developing these techniques. It may be an advantage to have a intuitive affinity for people, but there are a lot of things you can do to help the process.]]></description>
			<content:encoded><![CDATA[<p>Talent management is crucial in achieving the best in your business success. You may succeed in developing these skills. It can be an advantage to have a innate affinity for managing with people, but there are some things you can learn to help the process.</p>
<p>Developing relationships: Start by remembering an individual&#8217;s name. Engage in conversation; look individuals in the eye when you&#8217;re speaking. Do be respectful, also listen to the other person&#8217;s point of view, even if you disagree or have a different point of view. The development of listening skills is among the most effective things you can do to improve your <a href="http://www.cornerstoneondemand.com/integrated-talent-management">talent management</a> skills. Encourage any contributions from your co-workers.</p>
<p>Show integrity: Don&#8217;t give promises you will not fulfill. When a promise is not kept, it will damage trust, and people won&#8217;t give you their best efforts if they don&#8217;t trust you. When you make a commitment or give a promise, do be sure you can keep your promises or it would be better not to give your word at all. You&#8217;ll find, if you can&#8217;t be counted upon, your team can&#8217;t be relied on to be committed if you truly need them. Welcome feedback: It&#8217;s a two way street. Keeping an open mind with regard to other people&#8217;s opinions is an important skill in managing people. If you can show accessibility and receptiveness, you establish that your co-worker&#8217;s thoughts count, and they should appreciate yours. Welcoming open discourse also boosts development of original ways of thinking, ways of accomplishing the goals of the business, and develops the company dynamic. By giving the employees some input, the success of the company becomes important to each employee. Communicating is the key: Communication is the key to managing staff skilfully. Be approachable, listen intently to other people&#8217;s opinions, be open minded, and give team members an equal voice. Encourage staff not only to communicate with you, but with each other. The exchange of thoughts is necessary in the creative process, if the team members communicate openly, you can discover problems quickly, allowing corrective measures to be implemented to prevent further problems. A little time is needed, nevertheless the payoff is worthwhile. By establishing the bonds of a good team and taking heed of your team&#8217;s opinions, a flourishing business can be yours.</p>
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		<item>
		<title>Streamlined Means of Verifying New Hires</title>
		<link>http://www.usefulsociety.com/archives/2009/12/04/streamlined-means-of-verifying-new-hires/</link>
		<comments>http://www.usefulsociety.com/archives/2009/12/04/streamlined-means-of-verifying-new-hires/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 21:51:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Management Tips]]></category>
		<category><![CDATA[School of Information]]></category>
		<category><![CDATA[employee veri]]></category>
		<category><![CDATA[employee verification check]]></category>
		<category><![CDATA[employee verification services]]></category>
		<category><![CDATA[Employment Verification]]></category>
		<category><![CDATA[employment verification check]]></category>
		<category><![CDATA[employment verification questions]]></category>
		<category><![CDATA[employment verification services]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[outsourcing employment verification]]></category>
		<category><![CDATA[veratrack]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2009/12/04/streamlined-means-of-verifying-new-hires/</guid>
		<description><![CDATA[ Human Resource departments are typically bogged down with paperwork and everyday employee interactions. Outsourcing Employment Verification can allay congestion in the HR office as well as allow Human Resource workers the chance to focus on the staff currently within the company as opposed to prospective ones. It has become increasingly simpler to outsource Employment [...]]]></description>
			<content:encoded><![CDATA[<p> Human Resource departments are typically bogged down with paperwork and everyday employee interactions. Outsourcing <a href="http://www.veratrack.com">Employment Verification</a> can allay congestion in the HR office as well as allow Human Resource workers the chance to focus on the staff currently within the company as opposed to prospective ones. It has become increasingly simpler to outsource Employment Verification through an outside company. With Employment Verification companies such as VeraTrack, all you have to do is open up an account and allow them access and applicant authorization. After that, they simply charge you based on the number of verifications they perform monthly.  </p>
<p>Your first step should be to make the decision to utilize a more efficient system for your new hire employment verification. Once you make  the decision regarding this solution and choose to accept it, sign up for an account. Login to your account and fill out the information that you  have received from the new hire. It is necessary for you to proof and review the information to make sure that everything you need is there before submitting online. After submitting the information, the  previous employers receive it instantly by fax or email. They will then hopefully respond and provided the proper information needed,  including but not limited to job performance records and attendance records anything they feel is necessary. Upon completion, they will ultimately turn in the employment verification forms to the online system  for your approval.</p>
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		<item>
		<title>Efficient People Management</title>
		<link>http://www.usefulsociety.com/archives/2009/10/11/efficient-people-management/</link>
		<comments>http://www.usefulsociety.com/archives/2009/10/11/efficient-people-management/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 02:35:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Tips]]></category>
		<category><![CDATA[Non-Assigned]]></category>
		<category><![CDATA[gap analysis software]]></category>
		<category><![CDATA[human resource planning]]></category>
		<category><![CDATA[human resource planning software]]></category>
		<category><![CDATA[succession planning software]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2009/10/11/efficient-people-management/</guid>
		<description><![CDATA[Effective people management techniques are very important for business success. People management may be improved and studied. It may be a plus to have a natural affinity for dealing with people, all the same there are numerous skills you can do to simplify the process.]]></description>
			<content:encoded><![CDATA[<p>Succeeding in business depends to a great extent on competent <a href="http://www.cornerstoneondemand.com/integrated-talent-management">people management</a> skills. With a little effort you may succeed in learning these skills. Having a intuitive affinity for communicating with people is a plus, but there are a lot of things you can learn to simplify the process. Relationship Development: Begin by using an individual&#8217;s name. Encourage conversation; get eye contact as you&#8217;re talking. Have a respectful attitude, and be sure to pay attention to everything the other person says, even if you disagree or have another viewpoint. Paying attention to everything staff say is one of the most important people management skills in your arsenal. Show interest in what everyone can offer the business organization. Keep your word: Don&#8217;t give promises you won&#8217;t fulfill. When you don&#8217;t deliver on what you promise, the delicate bond of trust is broken, and people will not give you their best efforts without trust. Each time you make a commitment or give a promise, you are wasting your time and effort unless you follow through. You&#8217;ll discover, when your people can&#8217;t depend on your word, they won&#8217;t be available when you actually need them. Feedback is important: It&#8217;s a two-way street. People management skills mean being open to all feedback. If you are prepared to show accessibility and openness, you show that you appreciate other people&#8217;s views, and they should respect your ideas. Honest discourse also encourages fresh ideas, new ways of achieving the mission of the business, and develops the team dynamic. By giving the employees an input, every member invests in the outcome of the project.</p>
<p>Communicating is the key: Communication is central to dealing with people effectively. Maintaining an open door policy, apply listening skills, keep an open mind, and permit each of your staff to express themselves. Staff should be inspired to speak to one another not just with you. The sharing of thoughts is critical in the creative process, and through listening to each other, you can spot problems quickly, allowing corrective measures to be implemented to prevent further problems. This will require some effort, nevertheless the payoff is worthwhile. By encouraging a good team dynamic and by listening to what your team has to offer, a thriving business can be yours.</p>
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		<title>Human Resource Staffers Have New Employment Verification Tool to Cut down on Time</title>
		<link>http://www.usefulsociety.com/archives/2009/09/27/human-resource-staffers-have-new-employment-verification-tool-to-cut-down-on-time/</link>
		<comments>http://www.usefulsociety.com/archives/2009/09/27/human-resource-staffers-have-new-employment-verification-tool-to-cut-down-on-time/#comments</comments>
		<pubDate>Sun, 27 Sep 2009 09:13:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Management Tips]]></category>
		<category><![CDATA[School of Information]]></category>
		<category><![CDATA[employee veri]]></category>
		<category><![CDATA[employee verification check]]></category>
		<category><![CDATA[employee verification services]]></category>
		<category><![CDATA[Employment Verification]]></category>
		<category><![CDATA[employment verification check]]></category>
		<category><![CDATA[employment verification questions]]></category>
		<category><![CDATA[employment verification services]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[outsourcing employment verification]]></category>
		<category><![CDATA[veratrack]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2009/09/27/human-resource-staffers-have-new-employment-verification-tool-to-cut-down-on-time/</guid>
		<description><![CDATA[Nowadays, there may be a deficit of jobs, but there is no shortfall of job applicants. With an influx of resumes and applications, where and how do you begin checking references and separating the top quality applicants? It is unimaginable to expect the human resources department to make scores of phone calls regarding Employment Verification [...]]]></description>
			<content:encoded><![CDATA[<p>Nowadays, there may be a deficit of jobs, but there is no shortfall of job applicants. With an influx of resumes and applications, where and how do you begin checking references and separating the top quality applicants? It is unimaginable to expect the human resources department to make scores of phone calls regarding <a href="http://www.veratrack.com">Employment Verification</a> on behalf of every single applicant. This is an extremely time intensive process that can impact productivity. Trying to pare down the process yourself by lowering the amount of verification phone calls you make can damage quality control resulting in hiring of a lesser quality employee while missing out on the jewel you&#8217;ve been looking to hire. One way to maintain the highest level of applicant is to outsource the verification process to another company.</p>
<p>Any employee feels confident knowing that his personal information is kept confidential. With this system, information is not accessible to any of the other employees within the same location with the proper authorization to do so. Without permission from the actual employee, another co-worker would not be able to take a look at an employee history. With all of the employee histories in an off-site facility, the files could not be accessed without moving through the proper channels necessary for verification of employement records. This offers a level of security that has not been attainable by any other company before. </p>
<p>Using this new process can not only simplify the act of hiring new employees, it can also free up human resources time and allow them to conduct other valuable services by having a future employee fully verified and in place as soon as possible. This process will be available to utilize online.This eradicates personal contact thus streamlining the whole process. Pricing for this service is calculated for according to how many times a corporation might conduct unique employment verifications during any particular month. Many employers are taking advantage of this outsourcing thus saving cost in not only salaries, but the costly benefits provided for any extra personnel previously needed to perform these duties.</p>
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		<title>So You&#8217;re Looking for Some Advice Apropos of Health and Legislation, Hm?</title>
		<link>http://www.usefulsociety.com/archives/2009/09/13/so-youre-looking-for-some-advice-apropos-of-health-and-legislation-hm/</link>
		<comments>http://www.usefulsociety.com/archives/2009/09/13/so-youre-looking-for-some-advice-apropos-of-health-and-legislation-hm/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 05:26:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Tips]]></category>
		<category><![CDATA[Non-Assigned]]></category>
		<category><![CDATA[The Healthy Way]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[safety]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2009/09/13/so-youre-looking-for-some-advice-apropos-of-health-and-legislation-hm/</guid>
		<description><![CDATA[It's felt in many companies that, since all of their staff have adequate health and safety training, they have all the experience necessary to cope with an emergency. The truth is that, irrespective your industry, staff must have much more than simply basic instruction in health and safety legislation. Equipping your workers, employing good supervision and organising regular drills are all key factors.]]></description>
			<content:encoded><![CDATA[<p>Numerous human resource managers feel that, when each employee has the required level of health and safety training, they have all the knowledge they need to cope with a disaster. Realistically though, an education in safety regulations and risk asessment simply isn&#8217;t adequate. Equipping workers, selecting good supervision and promoting frequent practise are crucial to the safety at work. All teams need an efficient supervisor to watch the work area, but this individual also needs to perform an even bigger purpose on the floor. A supervisor needs to realise the necessity of health and safety training and be able to encourage others to share their excitement about it.</p>
<p><a href="HTTP://HEALTHANDSAFETYPOLICY.INFO/?CAT=10">For in-depth hints, we suggest you review this exceptional web site for workplace health infos!</a></p>
<p>On top of ensuring conformity with health and safety regulations, a supervisor&#8217;s job also usually includes checking up on employee performance levels. Naturally it&#8217;s tough to accomplish all this at once. The supervisor is expected to have good understanding of both the industry and manufacturing processes not to mention a very high level of understanding of up-to-date legislation involving safety, risk appraisal and first aid.</p>
<p>It&#8217;s just not adequate to simply send your employees on a health and safety course. They must get practical experience of risk assessment and the identification of problem areas. Staff additionally require insights into the steps necessary to remedy the situation as well as knowing what to do when disaster strikes. Employees are only totally prepared when their training and procedures have become a habit. Instruction is in fact useless if you don&#8217;t supply the necessary safety supplies. If they are lacking the equipment that is required, or find out that items are not functioning properly in an emergency, even the most advanced instruction isn&#8217;t going to help them. You need to inspect often to make certain you possess everything you require and to check it&#8217;s working correctly too. When you have a issue with your safety gear, ensure that it&#8217;s sorted out ASAP and return it to the proper location.</p>
<p>Your workforce need to have the right health and safety education, but in addition they also require the correct apparatus, frequent practises, and a knowledgeable supervisor who can get the workforce excited about working safely. If you take this advice you should find all the safety regulations soon become established in the culture of your business not something everyone has to attempt to remember constantly.</p>
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		<title>Get Some Great Pointers Apropos H&amp;S Here&#8230;</title>
		<link>http://www.usefulsociety.com/archives/2009/08/01/get-some-great-pointers-apropos-hs-here/</link>
		<comments>http://www.usefulsociety.com/archives/2009/08/01/get-some-great-pointers-apropos-hs-here/#comments</comments>
		<pubDate>Sat, 01 Aug 2009 23:13:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Tips]]></category>
		<category><![CDATA[hse]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[safety]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2009/08/01/get-some-great-pointers-apropos-hs-here/</guid>
		<description><![CDATA[It's thought in numerous businesses that, since all of their staff have adequate health and safety instruction, they are sufficiently prepared to manage an incident. The truth is however, staff should have more than simply education in safety regulations and risk assessment. Equipping workers, choosing the right supervisior and promoting frequent practise are all key factors.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s belief in many businesses that, by offering each staff member some instruction in workplace safety, they now have everything they require to cope with an emergency. The truth is that, irrespective your industry, a basic education in health and safety regulatory affairs simply isn&#8217;t sufficient. You must supply your employees with competent supervision, not to mention equip them properly and give them the opportunity to practice. Someone in a supervisory capacity has a larger purpose to play than just overseeing the floor. Your choice of supervisor is required to consider that health and safety instruction is important and have the ability to get everybody feeling enthusiastic.</p>
<p>In addition to encouraging compliance with health and <a href="http://www.HealthWithSafety.com">safety regulations</a>, a supervisor&#8217;s role includes overseeing employee performance levels as well. Of course it isn&#8217;t easy to achieve all this at once. Up-to-date industry knowledge is an essential in a supervisory role not to mention a very high level of knowledge of current legislation involving safety, risk assessment and emergency assistance techniques. Just having basic training in health and safety is not sufficient for your staff. To successfully identify a hazard they require practise. They have to know the best way of dealing with safety hazards and knowing what to do if disaster strikes. Only when these processes have become automatic are workers properly educated.</p>
<p>Instruction is in reality useless if you don&#8217;t supply the required safety equipment. Without the proper equipment or if staff find out that equipment is not functioning properly when they are needed, then all the education available is not going to help them.</p>
<p>It is essential to check every last item often to make sure that all the necessary gear is where it should be and that all the supplies are in a good state of repair. Should you have a issue with your gear, make sure that it&#8217;s mended as rapidly as possible and return it to the proper location. Health and safety education is vital to the well being of your staff, however they require quality apparatus, the chance to practise, and a supervisor who can motivate your staff. Only then will complying with health and safety legislation will be a normal component of life in the workplace instead of something everyone has to try to think about constantly.</p>
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		<title>Background Checks &#8211; Quintessential In Today&#8217;s World Of Employment</title>
		<link>http://www.usefulsociety.com/archives/2008/07/08/background-checks-quintessential-in-todays-world-of-employment/</link>
		<comments>http://www.usefulsociety.com/archives/2008/07/08/background-checks-quintessential-in-todays-world-of-employment/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 07:14:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Tips]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2008/07/08/background-checks-quintessential-in-todays-world-of-employment/</guid>
		<description><![CDATA[A background check is essentially a verification procedure. It is a method of investigating the past of an individual and his achievements and failures for the purpose of recruitment. This helps the employer to judge the validity of information furnished by the prospective employee. 
Any company must go through a proper and systematic background checking [...]]]></description>
			<content:encoded><![CDATA[<p>A background check is essentially a verification procedure. It is a method of investigating the past of an individual and his achievements and failures for the purpose of recruitment. This helps the employer to judge the validity of information furnished by the prospective employee. </p>
<p>Any company must go through a proper and systematic background checking before making a hiring decision. Background checks have proved to be more beneficial and effective in comparison to personal interviews and information provided by resumes and Reference Letters. </p>
<p>Background checks are organized methods of investigation, where the company follows a particular course of action by conducting a research work as par requirement disregarding additional unnecessary details. The requirement of screening by Federal or Sate Law has become necessary in most professional specifications. </p>
<p>Background check becomes more crucial and indispensable when an employer has to select the best among several potential applicants. A correct detection, results in the gift of a worthy employee. In the United States, the Brandy Bill requires criminal background checks for purchasing handguns from licensed firearm dealers. Restricted weaponry items like machine guns and other explosives, suppressors and huge quantities of precursor chemicals and secret weapons permit also requires a thorough criminal background check. </p>
<p>Background checks are also compulsory for those in positions of honor, greater responsibility and security. These include trucking, ports of entry and airline transportation. </p>
<p>Background reports consist a variety of information beginning with the certification of an applicant&#8217;s Social Security number to a complete variety of specifications of the employee&#8217;s past accounts and connections. Some of the significant information generally included in background checks is public records formed by government agencies. </p>
<p>The Credentials of Background Checks </p>
<p>&#8226; Driving Records <br />
&#8226; Social Security Number <br />
&#8226; Cases Of Bankruptcy <br />
&#8226; Property Ownership <br />
&#8226; Former Employers <br />
&#8226; Vehicle Registration <br />
&#8226; Education Records <br />
&#8226; Character References <br />
&#8226; Military Records <br />
&#8226; Personal testimonials <br />
&#8226; Credit Records <br />
&#8226; Court Records <br />
&#8226; Neighbor Interview <br />
&#8226; State Licensing Records <br />
&#8226; Past Records Of Imprisonment And Confinement <br />
&#8226; Criminal Records <br />
&#8226; Worker&#8217;s Compensation <br />
&#8226; Medical Documents <br />
&#8226; Drug Test Documents <br />
&#8226; Sex Offender Lists </p>
<p>These above-mentioned details regarding an individual are enough to give the concern an idea of the several traits and characteristics of an eligible candidate. In short, background check can easily be termed as eligibility test to judge the legal worthiness of a candidate regarding a particular professional placement.</p>
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Finance and Business expert James Warden regularly submits articles for both personal and business interests. More info can be found at: trabecca.com</p>
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		<title>Changing Strategy Without Losing Your Customers &#8211; Three Vital Steps to Refining Your Strategy</title>
		<link>http://www.usefulsociety.com/archives/2008/06/11/changing-strategy-without-losing-your-customers-three-vital-steps-to-refining-your-strategy/</link>
		<comments>http://www.usefulsociety.com/archives/2008/06/11/changing-strategy-without-losing-your-customers-three-vital-steps-to-refining-your-strategy/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 05:51:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management Tips]]></category>

		<guid isPermaLink="false">http://www.usefulsociety.com/archives/2008/06/11/changing-strategy-without-losing-your-customers-three-vital-steps-to-refining-your-strategy/</guid>
		<description><![CDATA[American Eagle Outfitters and Wet Seal Stores have issued statements about company turnarounds needed to cut sales loses.  This kind of story occurs far too often: a business disconnects from their customers because the company either wants to sell to a larger customer base or they want to upgrade to a more prestigious look.
The [...]]]></description>
			<content:encoded><![CDATA[<p>American Eagle Outfitters and Wet Seal Stores have issued statements about company turnarounds needed to cut sales loses.  This kind of story occurs far too often: a business disconnects from their customers because the company either wants to sell to a larger customer base or they want to upgrade to a more prestigious look.</p>
<p>The Strategy:</p>
<p>The strategy may seem initially correct.  Here are some examples:</p>
<p>==> Three years ago American Eagle decided to shift from its targeted customer, the high school teen, to the college student body by offering more sophisticated styles. Their intent was to grow up with their customers.</p>
<p>==> Wet Seal felt they had to react when competitor Forever 21 started to offer more trendy items. Wet Seal decided to distinguish itself by upgrading the quality of the products.</p>
<p>==> In an attempt to end a downturn in market share, McDonald&#8217;s decided to upgrade their menu selections.  They introduced higher priced specialties, super sizes, and upped prices on their traditional favorites.</p>
<p>==> Remember when Farmer Jack closed their stores for several days to go to everyday low pricing? It was their attempt to recapture the value-minded customers they had lost to Wal-Mart and Meijer.  At the same time, Kroger, which was always positioned on quality and variety, was upscaling to compete with Whole Foods Market and other specialty chains.</p>
<p>==> Unlike Wal-Mart where Sam Walton and his company leaders understood the low-price business, Kmart executives moved into the posh suburbs of Detroit.  While Sam continued to relate to his customers, even driving his own ancient pick-up truck, Kmart&#8217;s CEO had a driver behind the wheel of his luxury car.  It is no wonder he became uncomfortable running a discount store chain and wanted to impress his upper-class friends by upscaling the stores.</p>
<p>The Mistakes:</p>
<p>Each of the these five organizations made a fundamental mistake in changing their strategy.</p>
<p>==> American Eagle overlooked the fact that as youth grow into adulthood, they want to leave behind the things of youth.  Although a favorite among adolescents, the college customer wants to move from high school and show they have grown up.  American Eagle is one of those things they want to leave behind.  American Eagle needed to concentrate on building their high school business.</p>
<p>==> Wet Seal was disconnected from their customer.  When they differentiated from Forever 21 with higher quality and prices, they forgot that their customer base was more disposable.  They wanted new swimsuits through the season, not one suit that will last a couple of years, especially because the trend cycle is shorter.</p>
<p>==> McDonald&#8217;s decision to upscale ignored their marketposition as a low-cost fast food retailer. They struggled until they developed the dollar menu, which has brought back their base customer.  Keeping the upscale menu items, the chain is able to address the desires of a changing national diet while retaining the customers that made them strong.</p>
<p>==> Although Farmer Jack&#8217;s move was probably the right thing to do, the corporate executives at parent A&#038;P did not understand the margin structure for everyday low pricing, raising prices to the previous high-low strategy.  By abandoning ELP, Farmer Jack returned to poor results, sealing the death of the chain. However the Kroger strategy worked because it did not change the customer base.</p>
<p>==> Kmart&#8217;s move was a disaster at the check-out.  To further kill the company, the executive was replaced by a new CEO.  This CEO was from an exclusive suburb of New York City and owned upscale &#8220;The Museum Company&#8221;.  Although financially astute, there was no chance he would relate to the Kmart base customer that craved Big Red chewing gum instead of Altoids.  The company entered a downward spiral that would end in bankruptcy.</p>
<p>Underlying Principle</p>
<p>Let&#8217;s shift for a moment to corporate culture.  The number one problem with changing a corporate culture is that the current corporate leaders see the culture as a comfort zone.  The existing culture is what made them successful, therefore it works (at least in their minds).  The idea of changing a corporate culture, even for improved productivity or bottom-line results, takes the executives out of their comfort zone &#8211; therefore they do not embrace a changed culture.  In fact, most will undermine or be outright hostile to a change in corporate culture.</p>
<p>To prove the point, how many executives do you know that have taken their company to casual attire yet still wear a tie? If you know of even one you know too many. Although they may make great sounding excuses as to why they need to wear the tie, the reality is that they have not bought into the changed culture.</p>
<p>The Core Problem</p>
<p>Back to the idea of knowing your company roots, these same &#8220;culture-change-fearing&#8221; executives will quickly embrace an upscale strategy that ignores the existing customer base. Why? The new strategy is in some way close to their comfort zone.  The customer perspective becomes unimportant as the comfort-zone factor kicks in.</p>
<p>This is what the unsuccessful companies above did. In one form or another, they tried to change their customer base. Executives will make this product or service change because these high-paid executives are attempting to take their customers to a place more in line with their own shopping desires or where their acquaintances will give them the most admiration.</p>
<p>Three Vital Steps to Refining Your Strategy</p>
<p>There are three vital steps to take if you want to successfully change your stategy to add more value to your customer.  To receive these steps, request the FREE PDF file at <a href="http://www.getmaximpact.com/RequestArticle-Strategy.html." rel="nofollow">www.getmaximpact.com/RequestArticle-Strategy.html.</a></p>
<div style="float: left; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"><img height="60" width="42" src="http://ezinearticles.com/members/mem_pics/Rick-Weaver_2491.jpg" border="0" alt="EzineArticles Expert Author Rick Weaver"></div>
<p>Rick Weaver is President of Max Impact, a national leadership and organization development company based in Rochester Hills, Michigan. Rick is an accomplished business executive with experience in retail, market analysis, supply chain and project management, team building, and process improvement. He has worked with hundreds of companies to improve sales, processes, and bottom-line results. MaxImpact offers leadership and organizational development services along with employee assessments and background checks. Contact Rick at 248-802-6138 or via email, rick@getmaximpact.com. MaxImpact is on the web at <a href="http://www.getmaximpact.com" rel="nofollow">http://www.getmaximpact.com</a></p>
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